TOUR DE MEDIA

By RABBIYA YOUNUS Pakistan's upcoming horror movie 'Pari' is written by Syed Atif Ali and Muhammad Ahsan and a cinematic directorial debut by Syed Atif Ali. From the trailer it seems like Movie story based on a family who shifted in a new house and they never know that the house is haunted, where evil spirits possess their little child. They faced many things happening that they never imagined. The visuals and music lend to the genre of the film; they are dark and eerie. And the trailer does its job of keeping the suspense going! Pari was supposed to release this Halloween, in November 2017, but we got to know that due to some reasons, the release date has been postponed and movie will not get released this Halloween. It might be a mishap among the production team or the entire cast or it might be possible that the shoots of the movie is still incomplete or  may be it needs more efforts and more work required to make the story interesting or it might be some techni

By RABBIYA YOUNUS Novo Nordisk on the front line for Changing Diabetes® The key to control diabetes pandemic in Pakistan is awareness. If proper awareness drives are not conducted throughout Pakistan to educate people about diabetes, by 2040, Pakistan may have the eight highest population of diabetic patients. Such high prevalence calls for continued efforts to improve public awareness regarding the disease. Therefore, in line with its commitment to improve the quality of life for people with diabetes, Novo Nordisk Pakistan has signed Wasim Akram as Brand Ambassador for Changing Diabetes® in the country. The launch of the campaign was marked at the signing ceremony held at a Press Conference in Karachi. ”We are very much hopeful that this campaign will go a long way to control the increasing prevalence of diabetes in the country by creating awareness among masses”, said Rashed Rafique Butt, General Manager Novo Nordisk Pakistan. He reiterated the need of awareness on the

By RABBIYA YOUNUS Stevie Award Winners to Be Announced in New York on November 17 StarLinks PR & Events was named a Finalist in the Company/Organization awards category in the 14th annual Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program. More than 1,500 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year. StarLinks PR & Events is a Finalist in the Startup of the year- Business service Industries category. It gives us immense joy and pleasure to announce StarLinks PR & Events in the finalist to receive an honorable award in business. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s

By RABBIYA YOUNUS Samsung Galaxy launch event was Held At Lahore on 6th October 2017. Everything can go well when Frieha Altaf CEO of Catwalk event management and productions is handling the event.   She being the pioneer in the events and fashion industry of Pakistan, who has launched many celebrities and have transformed them into a complete rock star. The lady has a lot to offer, with her recent successful show Pepsi Battle of the Bands, she has set a new record for reality shows in Pakistan.  The launch event of Samsung was also be managed by Catwalk event management. Iconic legends of Pakistan were part of the event including Anwar Maqsood, Maheen Khan, and Arif Mahmood as well as Known celebrities Zara Peerzada, Areeba Habib and many more was the part of the event.  As well as a small fashion presentation will be done by Maheen Khan. While, Shamaal Qureshi of Toni & Guy (North Pakistan) will take care of Hair and makeup. The taglines for the launch of Samsun

By RABBIYA YOUNUS The second edition of Hum Style Awards is back once again, following the success of their very first #HSA that took place last year in Karachi. Event is conceived, designed and executed by Hum Network. The grand ceremony will feature notable artists and celebrities hailing from the country’s film, music, fashion, drama and sports industry. With a determined focus on credibility, awards will be given out on a range of categories centered around style and talent. The categories are: BEST FEMALE MODEL BEST MALE MODEL HAIR & MAKEUP ARTIST OF THE YEAR FASHION PHOTOGRAPHER OF THE YEAR QMOBILE RISING STAR FASHION PUBLICATION OF THE YEAR DESIGNER OF THE YEAR JEWELLRY DESIGNER OF THE YEAR LAWN RETAIL BRAND OF THE YEAR APPAREL DESIGNER OF THE YEAR – DEMI COUTURE DESIGNER OF THE YEAR MENSWEAR DESIGNER OF THE YEAR BRIDAL MOST STYLISH TELEVISION HOST MOST STYLISH PERFORMER FEMALE MOST STYLISH PERFORMER MALE QMOST STYLISH SPORTS PERSONA

#ShoaibMansoor’s #Verna is releasing on Nov 17, 2017 worldwide! Presenting the first teaser of #PowerDiGame with #MahiraKhan at her best @mahirahkhan @humfilms @vernathefilm #Verna #HumFilms @walnutpk #walnutpr #rabbiya #TourDeMedia Published By; RABBIYA YOUNUS

With the Pakistani cinema reviving day after day giving us movies like Punjab Nahi Jaunge, Na Maloom Afraad 2 and Yalghar, we could clearly see a shift in the film paradigm where directors are trying to experience different genres of films and not following the old school girl-meet-boy love stories. With all this and more happening in the industry we just came across the trailer of an upcoming Pakistani film ‘Pari’ which to me was pretty okay to have a horror film after quite a few time when Siyaah and AksBand were released but were not up to the mark. While watching the trailer I saw a character which resembles The Conjuring's Nun and suddelny all my hopes with the film goes in vein , another thing what confuses me is that when PARI is shown possessesd ,what’s with the nun kind of character at the end who looks like the Conjuring’s character!?  And a child with a short hair, who's she ? Is it that 3 ghosts in one film? Seriously? Bhai! Focus konsay bhoot pay karna hai?