QMOBILE HUM BRIDAL COUTURE WEEK DAY 1

QMOBILE HUM BRIDAL COUTURE WEEK 2017 STYLED BY SWEET TOUCH

 

 

Karachi March 31,2017: Pakistan's premiere entertainment network, HUM Network Limited in collaboration with Qmobile, Pakistan's leading Smartphone Company, has rolled the red carpet of the country's biggest and most sought after three - days bridal fashion extravaganza, Qmobile HUM Bridal Couture Week 2017 Styled By Sweet Touch, to present the latest and the best of Pakistani Bridal trends by leading and burgeoning fashion designers on the catwalk. QHBCW is choreographed by former super model Vaneeza Ahmed and styled by Sweet Touch.

Show One of the bridal extravaganza kicked with Amir Adnan's amazing An Ode To Heritage,
followed by Yasmin Zaman's Jashan - e - Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse By Aisha Farid. Show 1 was concluded by Naushad Imdad's Eminence III, a prequel of his previous collection showcased last  year.

Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by Qmobile Star - Gogi By Hassan Riaz. Day 1of the three - days bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.

QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan And Agha Ali walked the ramp for Rizwan Ahmed's collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir and QYT added grandeur to Aisha Farid's Impulse. Naushad Imdad brought cricketer Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram And Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi By Hassan Riaz while the charming Bilal Ashraf Show-stopped for the incredible HSY.

Jewellery Partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib, hair and makeup is by Nabila [N-Pro and N-Gents] with backstage management by Muneera & Aamir of Production021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.

AMIR ADNAN:

Amir Adnan's An Ode To Heritage is inspired by  generations of culture and heritage and presents monochrome combined with embroideries which gives the perfect blend of simplicity and elegance.

 

YASMIN ZAMAN:

 

Spring symbolizes the renewal of life with the blooming of everything natural, and Yasmin Zaman's Jashan - e - Bahar celebrates life and renewal in the same spirit. The sheer net and organza dupattas and rich jamawar ghararas with intricate motifs made with traditional aari and zardozi, are a treat to watch.

 

 

RIZWAN AHMED:

Keeping in mind the rich culture and heritage of this land, Rizwan Ahmed brings his best foot forward with Sonehri, experimenting with the traditional cuts in his signature style. Sonehri is glamorous and yet all about the brand 'Rizwan Ahmed' is known for. Colour palette used in this collection is all shades of gold with a sprinkling of pastel colour.

IMPULSE BY AISHA FARID:

Mughal Mahal is based on 17th Century Mughal era architecture, beauty of Mughal Interiors, and is inspired by the power of Maharanis. The collection boasts the luxurious styles and pride of the Maharanis and specially enhanced coloured flowers with dull bright dyes on fabric clothes such as kundan zari, net organza, brocade, velvet, nets and tissue.

 

 

NAUSHAD IMDAD:

Naushad Imdad's Eminence III is a prequel of eminence IV showcased in the previous edition of QHBCW. This year the brand introduces "Holland and Sherry Savile Row, London" fabrics franchise for the first time in Pakistan. Eminence III is designed for the modern man, looking for a contemporary wear that stands out from the rest on his big day. Be it ethnic wear or tailored suits, Naushad Imdad will spell bound the audience colours, handmade embroided sherwanis and new designs.

ARSALAN IQBAL:

Zauq is an amalgamation of the brand's strength and recent forays into the creation of innovative textiles combined with time honoured embroidery techniques. Ranging from solids in jewel tone, dyed raw silk to our own custom woven Merino wool and silk weaves, the collection offers a wide range of wedding wear ranging from waistcoats, kurtas, dhotis and sherwanis.

 

 

 

 QMOBILE STAR - GOGI BY HASSAN RIAZ:

This collection gives patronage to the rich culture and heritage of the east, and depicts a Pakistani bride in all the grandeur of the golden era, with work highlighting traditional Gharara, Khulli Shalwar, antique style Dupatta and Lehenga among other iconic pieces. It is a vintage collection that goes back to the heart and soulof the bridal fashion.

 

 

 

 

HSY:

 

 

Pakistan's biggest fashion force, Hassan Sheheryar Yasin, Brings his grandeur to the 14th edition of QMobile HUM Bridal Couture Week with his Spring / Summer 2017 Bridal Couture Section titled 1909.

 

1909 is inspired by the time when the iconic HSY Mansion in Karachi was built, 1909 is a study of textures, surface embellishments, colours and hues designed for the woman of today. The Collection redefines vintage glamour.

 

 



 

JEWELLERY PARTNER SHAFAQ HABIB:

 

Shafaq Habib's House of jewellery's new collection, aptly titled, Contemporary Mughal grace, is an ectlectic mix of traditional and ethnic motifs. These pieces use extensive filigree work and traditional polki diamonds that are very reminiscent of the Mughal era. The collection also uses a fair amount of emeralds and pearls that not only make the collection rich in colour but also brings a traditional modern touch to the jewellery. The collection is both traditionally glamorous and easy to wear and would go with any western or local outfit.

 

TAGS;

 

#QHBCW #SweetTouch #KryolanPK #HUMPR #HUMTV #Rabbiya #TourDeMedia

 

 

WRITTEN & PUBLISHED BY;

 

RABBIYA YOUNUS